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Fertivero
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A fixed view across four crop fields.Rice survey and cotton drone application appear on the left. Wheat observation and tractor application appear on the right.

Concept scene. Data are illustrative.

FieldWise detects landscape-level risk → Drone Scan validates and localises the anomaly → SCALE or the Weed Control Tool executes a targeted intervention → the subsequent sensing cycle quantifies agronomic response and closes the feedback loop.

Hover or focus a field to preview it. Press Enter or Space to pin the details. Press Escape to close.

Plan. Grow. Sell.

Plan the season. Grow the crop. Sell the harvest.

53 branded products across six categories · Copenhagen · Serbia · Pakistan

Plan. Grow. Sell.

Plan.

We are building advanced, adaptive AI technology to help farmers plan their crops, monitor climate conditions and choose the right inputs for each field.

  • SCALE app
  • FieldWise Adaptive AI

Grow.

Our in-depth research and innovative products help farmers work towards high-quality crops and higher yields.

  • Crop Nutrition
  • Crop Protection
  • Biostimulants

Sell.

A system we are building to connect farmers with the right markets, so they stay in control of their own produce.

  • HARVEST Marketplace
Farmer's boots on a field track between crop rows, no face

Built for the grower

Fertivero Global combines crop inputs, agronomic intelligence and precision application to help farmers plan the season, grow the crop and sell the harvest.

Timeline

  1. 1995

    Rotopak d.o.o., formerly SZTR Rotopak d.o.o., was registered in Gornji Milanovac, Serbia.

  2. 2005

    PakJapan Systems was formed as an agrochemical import company.

  3. 2023

    Fertivero is founded through the acquisition of Rotopak d.o.o. in Serbia.

  4. 2024

    Research headquarters set up in Copenhagen, Denmark, with six R&D locations: Paraguay, Colombia, Brazil, Argentina, Indonesia and Australia.

  5. 2025

    Fertivero registers its operating companies in Denmark, Serbia and Pakistan.

  6. 2026

    Six patented products in development with our manufacturing partners, in insecticides, herbicides, fungicides and biopesticides. Fertivero Pakistan launches with 43 branded products.

  7. 2027

    Fertivero Serbia will launch with 32 branded products.

  8. 2035

    Fertivero will have five own distribution companies and 30 official distributors.

FertiveroCultiva

From soil to scale.

Fertivero Cultiva is our name for all of Fertivero's technology products. We are building two apps and one data system beneath them both: SCALE, with FieldWise AI built in, and the HARVEST marketplace. The field data belongs to the farmer. We use it to advise that farmer, and we never sell it.

  1. Our first app

    SCALE

    SSoil
    CCrop
    AAnalytics
    LLand
    EEfficiency

    The farmer's app. Every field on one map, with six tools that run the season from the Cultiva record.

  2. Precision and drone application

    where national rules allow

    Zones and advice feed one plan, so the work in the field matches the decision on the screen.

  3. FieldWise

    AI

    Designed to run the season alongside the grower. It learns from each field and explains its advice.

  4. HARVEST

    marketplace

    We are building HARVEST to connect a grower's harvest with the right buyer, at home or abroad.

People and places

  • More than 150 people work for Fertivero.
  • Operating companies in Denmark, Serbia and Pakistan.
  • Global headquarters in Copenhagen, Denmark.
  • 30 official distributors by 2035.
  • One standard, every market.
CopenhagenGlobal headquartersSerbiaOperating companyPakistanOperating company

News and insights

All news and insights

Company news · 2026

Fertivero's global headquarters is in Copenhagen.

Fertivero's global headquarters is in Copenhagen, Denmark. It has been our research headquarters since 2024.